There is no point in building a website unless there are visitors coming in.
A major source of traffic for most sites on the Internet is search engines like Google, Yahoo, Bing, and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
Don’t overuse videos or images. Search engine robots can only read text on your source code so if you present important words in videos and images rather than textual form, your search engine ranking will be affected dramatically.
Use keywords related to your site’s topic throughout the content of your site so that search engine robots will take notice. Keywords are words and short phrases that may be used by your website visitors when they use a search engine.
For example, “cheap web hosting” is a set of keywords and when someone types that into a search engine, the search engine pulls up sponsored listings first, then it typically has several or even hundreds of pages (or even more) of organic listings of websites that have those keywords in the content.
Websites that appear in the organic listings are ranked using the search engine’s secret algorithm. Ranking is determined by things like relevance (determined by the keywords that appear on it), popularity, if it’s mobile-friendly, and website speed.
Before technology became so advanced, it was a common practice to stuff keywords onto pages to try to increase their rank in the search engines.
The search engines have put up numerous protections against this and other practices that try to manipulate search results. That said, don’t stuff keywords on your site pages as this can negatively impact your search engine ranking, instead keywords should appear naturally in your site’s content.